Methodist Church in Ireland
Modernising two hundred and thirty-seven years of history. The Methodist Church in Ireland is an all-Irish Christian denomination and the fourth largest church body in Northern Ireland. We helped create a new brand identity and website to fit the needs of their congregation – all fifty thousand of them. MCI aimed to launch a new website to usher in a new chapter for the church, gaining momentum in membership and engagement. We identified that a more holistic approach was necessary to drive true change as a united organisation.
2021
NPO
Ireland
Methodist Church in Ireland
Bringing Church into the 21st Century
The church’s brand needed to be refined, and without existing brand guidelines it had been stretched and pulled in multiple directions for years. The new visual identity focuses on the iconic orb – an international symbol of the Methodist Church, and is optimised for performance across web, print, social media and smartphone use.
Concept
We met MCI at a point of physical change – all of their organisations had made the geographic move to Edgehill House and as a part of this wider organisational restructure, decided to bring all five sub-brands together on one online hub.
We designed a website that has user experience at the very forefront, making the site work for you whether you’re six or sixty. A rethink of the site’s performance and structure lets content grab your attention, and a new menu system makes it easy to find what you’re looking for.
Process
Delivering digital transformation to an organisation on this scale does not happen overnight. Working closely with the church’s internal communications team and over a dozen key stakeholders, we spent the best part of six months crafting this new identity and website.
We worked with Kalie Reid and Calvin Craig to capture bespoke photo and video content to be used across all mediums for the church family, focusing on bringing a welcoming feel to their output.
The Methodist Church in Ireland now has a new lease of life as a modern church family with over 200 years of history.
Focused on the future, thanks to the past.
“Working with Hundred Studio on the development of our new website provided a fresh experience – the approach was straightforward and open with timely communication, advice and prompting to ensure client satisfaction. It worked.”