Lines and Current is Belfast’s best-known jewellery business. Led by Rebekah and Jon Johanson, it’s best known for everyday jewellery for any occasion. We partnered with the team as they approached their 10th anniversary and 100,000th online order, reimagining what the brand was, and what it could become.

We brought the Lines and Current team into the studio with us, crafting a collaborative identity that felt as natural as possible. It’s functional, simple, and approachable.

Alongside the brand identity, we completely redesigned the Lines and Current eCommerce site, developed by the trusted folks at Glaze Digital.