The management business for the world’s biggest creators. Arcade Media is a talent and creator management company based in London. Alongside a range of other creators, they’re the exclusive management for the Sidemen, the biggest YouTube group in Europe.
Arcade
2025
Media
London, UK
Arcade
The management business for the world’s biggest creators
We’ve worked alongside Arcade since 2022, and got the chance to refresh their identity this year to help their continued efforts of leading the charge online. With rapid growth expansion in the UK, EU, US, and other emerging markets, they needed a brand identity to match the level and impact that their clients make.
Getting to work alongside another disruptive business that we’ve spent so much time with meant that we knew them as well as anyone. The concept had to feel as pioneering and as bold as Arcade is – something bright, something “massive”.
We said it had to be big. So we launched it in front of 90,000 people at a sold-out Wembley Stadium.
At the time of writing, the 2025 Charity Match was the biggest ever live event in YouTube history (17m+ views) and raised £4.75m+ for charity. We’re delighted to have had a hand in it, and to be trusted by the best in the game.
It’s big, and it’s bright. The entire visual identity focuses on the idea of impact – emphasizing the scale of Arcade and their clients. We dropped “media” from the name. Now it’s more confident, more succinct, and hits harder. Arcade is responsible for so many parts of creative management, and this new identity gives the brevity and space to add sub-brands for Ventures, Creative, and more.
A bold new website by the super Acidtest brings the brand to life.
“Hundred Studio have been instrumental in stepping up our design and aesthetic quality. They’re always thinking outside the box, pushing us to raise our standards and we couldn’t trust them more. Can’t wait to keep working with the guys in the future.”