How to sell art online. Oliver Jeffers is a visual artist and author known for his expertise in painting, bookmaking, illustration, collage, performance, and sculpture. He’s a New York Times Bestseller, and has collaborated with a massive range of artists, brands, creators, and more with work that’s emotive, human, and always accessible.
Oliver Jeffers
2024
Art
Belfast, UK
Oliver Jeffers
How to sell art online
We were asked to create a simple Shopify website to sell posters and limited-edition prints, highlight collaborations, and help convert the great work done on his website into action.
Knowing we had to help audiences make a simple purchasing decision, we designed the entire website and user journey with ease of use at the forefront. It had to be quick, it had to be intuitive, and it had to feel like an extension of the current website without bringing too much of the existing information across. That could get in the way of buying.
The end result is a quick and easy site. We could go on about accessibility, user experience, or other technical successes. In reality, it makes buying art from Oliver easier. Oliver’s team who manage the site have less to do to keep things ticking over too, which is a big win in our eyes.
It’s been an absolute pleasure to work on this project, not least because everything made sense and we got to help someone we admire do something cool.
Staying true to our initial brief, and ensuring every detail was perfect ahead of launch, they brought creative ideas and thinking to elevate the project. Our collaboration with Hundred Studio was seamless.