Our first venture project as a studio was taking Exemplar from an idea on a notebook to an experiential specialty coffee production shipping worldwide. Alongside our good friend Phil Magowan, we designed, wrote, edited, sourced, named, packaged, taped, delivered and managed as much as we could get our hands on.
Inspired by the unexplored, ever-changing world of coffee.
Coffee for the curious
Throughout the process, we got our hands dirty with every aspect – from coffee cuppings, roast profiling, even to a video call with Rwanda’s Department of Agriculture; making sure if something happened with the brand, we were there.
“I felt like I had a concrete vision when I first approached Hundred Studio – I knew what I thought I wanted. We created something I never could have imagined beforehand. They listened to me give the lay of the land, then helped me reimagine its boundaries.”