Drip Featured

Drip

Brunch and coffee up the Ormeau Road. Drip is a neighborhood brunch and coffee spot on Belfast’s Ormeau Road. Pairing great food with great coffee doesn’t seem like rocket science, but there’s an art to selling a thousand coffees on your launch weekend.

Drip

2024

Hospitality

Belfast, UK

Drip Working

We collaborated with the team at Drip on everything.

Concept

In a world of third-wave and bog-standard high-street coffee options, there’s a significant gap in the market for a cafe to serve high-quality food and coffee without needing a research background to enjoy it.

What followed was a bold idea with an iconic execution. 

We collaborated with the team at Drip on everything – from naming, strategy, identity, social media launch, merch, and even their interiors with our trusted partner Morgan Studio.

Drip Entrance
Drip Signage
Drip Menu Large

Process

The brand is straightforward, simple, eye-catching, and memorable. In a chronically online world, we knew we had to make something begging to be shared on social media – creating buzz and excitement by crowdsourcing the marketing. 

It’s a Tiktok-first brand; “This is all I’ve seen online since it opened” was the goal and thankfully an almost instant result. 

Drip Process 1
Drip Process 2
Drip Process 3
Drip Process 4
Conleth Hendron

“Working with Hundred Studio was an absolute game-changer for Drip. From day one, they took our vision and ran with it. We couldn’t be happier with the results – they’ve given us a standout identity that’s set us apart in a crowded market.”

Conleth Hendron

Owner, Drip

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