Brunch and coffee up the Ormeau Road. Drip is a neighborhood brunch and coffee spot on Belfast’s Ormeau Road. Pairing great food with great coffee doesn’t seem like rocket science, but there’s an art to selling a thousand coffees on your launch weekend.
Drip
2024
Hospitality
Belfast, UK
Drip
Drip
We collaborated with the team at Drip on everything.
Concept
In a world of third-wave and bog-standard high-street coffee options, there’s a significant gap in the market for a cafe to serve high-quality food and coffee without needing a research background to enjoy it.
What followed was a bold idea with an iconic execution.
We collaborated with the team at Drip on everything – from naming, strategy, identity, social media launch, merch, and even their interiors with our trusted partner Morgan Studio.
Process
The brand is straightforward, simple, eye-catching, and memorable. In a chronically online world, we knew we had to make something begging to be shared on social media – creating buzz and excitement by crowdsourcing the marketing.
It’s a Tiktok-first brand; “This is all I’ve seen online since it opened” was the goal and thankfully an almost instant result.
“Working with Hundred Studio was an absolute game-changer for Drip. From day one, they took our vision and ran with it. We couldn’t be happier with the results – they’ve given us a standout identity that’s set us apart in a crowded market.”