Mary’s experience focuses on art direction – primarily for the film industry. Not long after wrapping Don’t Worry Darling, Mary decided it was time to do something she’d always wanted to do; create a brand that had a place in the modern era to reflect her Irish heritage and pay tribute to the prints, colours and embossing she remembered from growing up.

We kicked off on a zoom call between Belfast and Los Angeles, discussing the options, aesthetic, brand personality and and got stuck right in. The outcome is equal parts Gothic and welcoming, using typography to stand out and create a canvas for the wallpaper, prints, and products to really take centre stage.

This new visual identity was then paired with collaborative efforts in art direction, and a bespoke e-commerce site to allow people from all over the world to view, explore and purchase in an intuitive, easy way. 

It was essential to ensure that the brand’s Irish identity remained consistent throughout, so we focused on three key principles; Ceangal, Oidhreachta & Fréamhacha. They’re beautiful Irish words with deep meaning and act as a simple but poignant reminder of the Ireland Mary has brought with her to LA, and onto every set she’s ever set foot on.

Now, she’s bringing those values to your home.