XIX Vodka
Smooth in every way. XIX is a premium, 5× distilled vodka by the Sidemen. We had the opportunity to create something that stood XIX apart from other competitors in the luxury spirits market. It’s smooth – really, really smooth. Ours is over ice with lime and tonic, if you’re asking.
2023
Hospitality
London, UK
XIX Vodka
A double shot of standing out
![Image description](https://hundredstudio.co.uk/wp-content/uploads/2023/10/xix-bottle.jpg)
![Image description](https://hundredstudio.co.uk/wp-content/uploads/2023/10/xix-montage.png)
![Image description](https://hundredstudio.co.uk/wp-content/uploads/2023/10/promo-spaces.jpg)
![Image description](https://hundredstudio.co.uk/wp-content/uploads/2023/10/bottle-imagery-2.jpg)
![Image description](https://hundredstudio.co.uk/wp-content/uploads/2023/10/bottle-imagery-1.jpg)
![Image description](https://hundredstudio.co.uk/wp-content/uploads/2023/10/xix-featured.png)
![xix-montage](https://hundredstudio.co.uk/wp-content/uploads/2023/10/xix-montage.png)
![](https://hundredstudio.co.uk/wp-content/uploads/2023/10/bottle-imagery-1.jpg)
![](https://hundredstudio.co.uk/wp-content/uploads/2023/10/bottle-imagery-2.jpg)
We positioned XIX as a challenger to the stereotypical vodka and spirits brands in its price range, focusing on the aesthetic of the product and audience instead of repeating facts about distillation.
![](https://hundredstudio.co.uk/wp-content/uploads/2023/10/xix-bottle.jpg)
![promo-spaces](https://hundredstudio.co.uk/wp-content/uploads/2023/10/promo-spaces.jpg)
Process
Our work leaned heavily on eye-catching design, strong imagery and the use of motion design to draw eyes towards the product. Across billboards, digital screens, social media and more, our approach was always modular – meaning that elements could continue to be reused, repurposed and redefined as needs change or adapt over time.
We had to make something that worked harder than the competition – so instead of making single assets that could run out of impact, we designed a system that keeps evolving as the brand does too.
![Michael Stalker](https://hundredstudio.co.uk/wp-content/uploads/2023/11/michael-testimonial.png)
“Hundred Studio weren’t just diligent to our brand and needs, but so in tune with the latest design and animation trends that they brought a fresh feel to a traditionally formulaic trade placement. We loved working with them.”