Hundred Studio © 2024

The Irish workwear brand that doesn’t exist yet

We were beyond excited when good friend of the studio and all-around legend Matt Blair approached us to help collab on his soon-to-launch Irish workwear brand. Probably the first time we’ve stuck two jackets on an invoice, but there’s a first for everything!

The brand features influences from equal parts Irish and Americana influence and even benefits from the rich history of QSL radio cards. That’s a rabbit-hole worth disappearing down, trust us.