Hundred Studio © 2024

Paying homage to 125 years of makers

We’ve been working alongside OBIN since October 2022, initially on some brand strategy and moving on into brand activation at the start of 2023.

This year, it’s the 125th anniversary of the family business. That means that John (current MD/CEO) is celebrating this milestone on behalf of every generation of McDonagh between himself and his great-great-grandfather. We’ve been helping tell that incredible story, bringing together all of the history of this exceptional brand, and packaging it beautifully.

“OBIN: 125” launches next month. You can’t buy it, but you can look at some of the spreads and our design work, which we’re proud of, really soon!

Join us in congratulating OBIN and the McDonagh family, and legacy, on an unbelievable achievement.