For the Belfast City Marathon in May, we partnered with long-time partners and Belfast’s longest-serving social running group We Run Belfast on their collaboration with ASICS.

Creating a custom wordmark partnering ASICS 25th anniversary and the 2025 Belfast City Marathon, we rolled this concept out across mixed media, live events, a shakeout run, the cheer zone, racing shirts, cheering shirts, flags, printed posters, and more. Thanks to partners like Axion Media, Film Club Studios, and more, we shared groundbreaking content across the weekend too.

Bringing together world-class sports brands like ASICS and Maurten with local businesses like Bakari and Native, the collaboration showed that Belfast isn’t a city that’s worth skimming over for big brands.